Shimmering glass, soft colors, silvery surfaces and distinctive packaging. Twelve Christmas tree ornaments, carefully placed in boxes of deep burgundy—the color of the state flag of the First Republic of Georgia—bore an engraved inscription: “Christmas is Coby.” Through this emotionally charged brand message, their creator, a Georgian immigrant, wished Americans a Merry Christmas.

It is difficult to find anyone in Georgia who is unfamiliar with Shota Rustaveli’s iconic 12th-century poem The Knight in the Panther’s Skin (Vephistkaosani). The poem recounts the exploits of the main characters, Tariel (who is the knight in the panther's skin) and Avtandil, in their quest for love.

Beno Gordeziani is regarded as one of the most prominent figures in Georgian avant-garde art. His name is most closely identified with the Dadaist-Futurist group known as 'H2SO4.' This literary-artistic association was established in 1924. In a similar way to the effect of sulfuric acid (the chemical formula of which is reflected in the group’s name), its members aspired to destroy everything old and outmoded in the creative world.