GUDU – SS/21

The GUDU brand was founded in 2015 by the Georgian designer Lasha Mdinaradze who lives and works in Kiev. 

In 2011, he won the Be Next competition for young designers, and then worked on the Merali by GUDU and UGLY (You Gotta Love Yourself) labels. 

The brand focuses on bright and self-sufficient images that do not need extra accessories. 

Lasha Mdinaradze actively works with black color and deconstruction, loves to experiment with shape and color, while not forgetting about the verified cut. The designer calls GUDU’s heroine a blue-blooded punk, offering her sensual and dramatic silhouettes. 

‘A woman is always in the center of attention for me’, says Mdinaradze. ‘I want to create things for her that reveal her strength and character’.'

In the Spring/Summer 2021 collection, designer Lasha Mdinaradze, the founder of GUDU brand, continues to experiment with tailoring and to look for new combinations of textures and colors.

The designer dedicated it to the sea using its lines and graphics in the collection. So, the branded formality of jackets is balanced by wave-like elements and the contrasting black and white palette is touched by the shades of sea blue. 

‘During the quarantine, I really missed the sea nearby’, says Lasha Mdinaradze. ‘In my head, it coexisted with the urban landscapes that surrounded me at that moment, thanks to which the graphic lines of GUDU were combined with the fluidity that water gives us’.

Wave-like lines, the main collection accent, adorn the jacket flaps, trousers, sleeves on flying chiffon dresses and blouses. Lasha Mdinaradze made flowing and light even trench coats. The dreams of the sea are supported by things reminiscent of fishing nets – dresses and skirts woven from thin leather strips.

Recognizable GUDU things – hand weaving and pleating, without which today it is difficult to imagine the brand, still remain in the collection.

Instead of a classic show, the GUDU team presents a video in which all the images of the collection can be viewed in detail. ‘I wanted to do something light, filled with air and life’, adds Lasha Mdinaradze. ‘Its heroes are in constant motion and at the end a surprise awaits the audience – you will meet one of my favorite heroines from the art world’.